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Chris Cummings Calls for Industry Transparency to Prove Value
Chris Cummings, chairman of the YPA board, helped open the first morning of session with a familiar theme – transformation. Cummings sees transformation on a number of levels, from changes in the...
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Neg Norton Highlights Industry Transformation at YPA 2010 Conference
In his annual President’s address at the YPA 2010 conference, President Neg Norton spoke of a transformed Yellow Pages industry that has seen dramatic innovation despite recession in 2009....
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Industry Excellence Awards at the 2010 YPA Conference
Awards are part of any good trade association conference, celebrating your best and brightest isn’t just fun, it’s necessary. Singling out innovative members and honoring them in front of their peers...
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Kodak CMO Asks YP Industry to Consider ‘Return on Ignoring’ Social, Digital...
“It’s been an unbelievable transformation. It was a matter of absolute survival.” Eastman Kodak Chief Marketing Officer Jeffrey Hayzlett captivated the audience in this morning’s session with a...
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Mobile Growth Adds New Opportunities, Incremental Touch Points With Consumers
Mike Boland, led a panel discussion of high interest – Monetizing Mobile Yellow Pages – with Chung Cheong from AT&T Interactive, Sergio Alvarez from Ai Media Group, and Krishna Pillai from...
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BIA/Kelsey Probes Industry CEOs on the Keys to ‘Being Built to Last’
In a session chaired by BIA/Kelsey managing editor Charles Laughlin today at YPA 2010, a panel of CEOs sat down to discuss the state of the Yellow Pages industry and share thoughts on what changes are...
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Eniro CEO Jesper Karrabrink: ‘Transforming with a Smile’
Jesper Karrabrink, CEO of Eniro rounded out today’s session with a video presentation made especially for “Transformers” after international air travel difficulties grounded him. Eniro has a global...
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Top Ten Tweets from #YPA10
Our annual conference attendees here in Las Vegas are busy tweeting the latest news from our sessions today. See our top ten favorite tweets below – and join in the conversation by using our #YPA10...
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Mediatel’s Kimberli Lewis Highlights Female Purchasing Power at the Women’s...
The ladies of the YPA really look forward to the women’s networking reception each year at the annual conference, and this year’s gathering did not disappoint. Not only did the guests have a great...
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Key Takeaways from YPA ‘Transformers’ Day One
Attendees at YPA “Transformers” share key takeaways from their first day at the conference.
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Local Matters CEO Mat Stover: The Future is All About Relationships
In a thought-provoking address this morning, Mat Stover, CEO Local Matters, gave his decree on what he called “the bottom line on social”: The future of the Yellow Pages industry is all about...
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YP Advertisers: Data Drives Decisions
Charles Laughlin from BIA/Kelsey moderated an advertiser panel today. The key takeaway: data drives marketing decisions. “I like monthly reports with as much detail tracking as possible,” said George...
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Mr. Business Builder: YP Sales Reps Must Believe in Themselves and Their...
Frank Rowan, founder of Mr. Business Builder, not only preached passion, belief and persistence as the key ingredients to successful selling, he demonstrably confirmed those traits in his presentation...
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The 2010 YPA Annual Conference, ‘Transformers,’ Defined by Optimism and...
I’m thrilled to report that our 35th annual YPA conference, “Transformers” was a great success. More than 425 Yellow Pages industry professionals from across the country and around the world joined us...
View ArticleYPA ELITE IYP® and Share of Voice® Offerings Receive Positive Feedback from...
At our YPA Annual Conference in Las Vegas last month, we announced the addition of two new YPA offerings that will help to improve the efficiency and effectiveness of Yellow Pages advertising: YPA...
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